Post by account_disabled on Feb 17, 2024 8:49:07 GMT
It is not about using that strategy indiscriminately, emotional commitment must be achieved between the customer and your product so that they remember it. For this connection to occur, it is essential that a story be created that remains in the public's memory in a positive way , that moves their feelings and that engages them with what is represented in that story. Many studies confirm that the brain is capable of emotionally remembering from a sensory stimulus ; That is, you remember 1% of what you touch, 2% of what you hear, 5% of what you see, 15% of what you taste and 35% of what you smell. We know that we have already awakened your senses and that you are eager to know more about sensory marketing and its importance in the purchasing decision.
.. join us in this experience where you will learn a little more about phone numbers data the subject. What is sensory marketing? Sensory marketing is the creation of experiences in an audience through the connection of their emotions and their five senses, generating in them the need to acquire a product or service based on a memory or felt emotion. The main objective of this type of commercial strategy is to make the purchasing process become a pleasant adventure and that the customer's first contact with the brand or product is remembered for a long time. To make that happen, you must appeal to the five senses: hearing, sight, touch, taste and smell. In addition to strengthening branding, the use of the senses makes the consumer associate melodies , aromas and pleasant sensations with your product, business or company.
By focusing on sensations, sensory marketing has a positive effect on the client since it relates their personal aspects such as memories, imagination, feelings, among other things, with what you offer them. of the five senses Sensory marketing aims to stimulate one or more of the five senses to generate a connection between the consumer and the product being offered. At the moment of purchasing, the customer makes the decision from the subconscious and from the emotional connection they have created with the brand. Some neuromarketing concepts are taken by sensory marketing to create emotional connections with the consumer at very deep levels of their brain, since neuromarketing is capable of pointing out how to improve a product or service and what the consumer's decision processes are.
.. join us in this experience where you will learn a little more about phone numbers data the subject. What is sensory marketing? Sensory marketing is the creation of experiences in an audience through the connection of their emotions and their five senses, generating in them the need to acquire a product or service based on a memory or felt emotion. The main objective of this type of commercial strategy is to make the purchasing process become a pleasant adventure and that the customer's first contact with the brand or product is remembered for a long time. To make that happen, you must appeal to the five senses: hearing, sight, touch, taste and smell. In addition to strengthening branding, the use of the senses makes the consumer associate melodies , aromas and pleasant sensations with your product, business or company.
By focusing on sensations, sensory marketing has a positive effect on the client since it relates their personal aspects such as memories, imagination, feelings, among other things, with what you offer them. of the five senses Sensory marketing aims to stimulate one or more of the five senses to generate a connection between the consumer and the product being offered. At the moment of purchasing, the customer makes the decision from the subconscious and from the emotional connection they have created with the brand. Some neuromarketing concepts are taken by sensory marketing to create emotional connections with the consumer at very deep levels of their brain, since neuromarketing is capable of pointing out how to improve a product or service and what the consumer's decision processes are.